Guatemala is the most prominent country in the Central American region, with a population of more than 12.5 million people. During recent years, Guatemala has enjoyed an economic boom. It has become one of today’s most promising emerging markets within Latin America.
Due to its strategic geographical location, Guatemala is called “The Bridge of the Americas”, seeing as it is in the middle of two important markets.
ICS’s success is largely a result of building an efficient, cost-effective contact center operation in the most strategic locations. Our strategies work to deliver the most efficient solutions that maximize quality and savings for our clients.
Additionally, the proximity and accessibility with the United States allows for quick response to demands. One of the most important advantages that Guatemala has to offer is its strategic Time Zone, seeing as it is located in the central time zone, having no more than a 2-hour difference with the rest of North America. (GMT-6 hours year round).
Guatemala offers the most modern telecommunications network in the Central American region, with access points through marine cable to the NAP of the Americas, land fiber towards Mexico and satellite uplinks that allow for network redundancy and high availability permitting Service Level Agreements of 99.9875%.
The country has a cost efficient labor pool of 4.1 million (Economically Active Population) known for its modern technical training and data entry abilities, over 2 million being computer literate with a strong analytical component.
With a population of more than 170,000, Guatemala has the largest number of university students in the Central American region (27% of the Central American university population is in Guatemala).
All these elements combined are helping to make Guatemala the New Near shore option for Bilingual Contact Centers.
Some important facts about Guatemala: